The cave that you fear to enter holds the treasure you seek
Why would we fear storytelling?
- Because it’s something different, out of the norm.
- Because our own story is not something that can be verified or certified by experts.
- Because it reveals a little about the vulnerable human beings that most of us are.
And many other reasons.
But like Campbell’s Hero With A Thousand Faces says – anything less than what is in that cave is to compromise on value.
My ambition with the clients I have is to build something with them, that they are confident to take over and carry on creating stories to support their business in the future.
If you’d like to chat about using a storytelling approach in your business you can leave me a message below, and I’ll be with you shortly.
More On Business Storytelling
A business story is a narrative crafted with the emotional and functional needs of its audience in mind.
A fictional story and a business story share a few features.
- They are aware and pointed toward their audience.
- They have a quest and purpose to fulfil
- They have characters and flavour
- They use dynamic language and structure in their construction
- And importantly, they are both carefully crafted to maximise the impact on their audience.
Within the definition above, the stories you can tell are infinite.
Your business startup story
The unique value you bring to your customers
The solution you have to the problem people didn’t know they had
The time a stranger walked into your shop
A view you have about a better future for the world
But it’s not just the case of writing down events that happen – the internet is full of those kinds of ‘stories.’
The gold is in the emotion and the connection your characters share with the world. Words without emotion are just information; words with emotion, that’s storytelling.
