by sarah | May 1, 2023 | Blogs, Business
You don’t need to be an author or scriptwriter to benefit from learning how to create a business story. The much-loved guru of mythology, Joseph Campbell, believes in the ability of even the tiniest fairy tale to contain the powers to inspire you and stroke your soul....
by sarah | Aug 2, 2022 | Business, Decisions, philosophy, Psychology
The simple act of shortening Adam Smith’s iconic book ‘An Inquiry Into The Nature And Causes Of The Wealth Of Nations’ into its three-word, more commonly-known title ‘Wealth Of Nations’ already feels like a misrepresentation. To search for the cause of...
by sarah | Jul 18, 2022 | Business, Writing
“But what’s the hook?” It’s a question I hated in my first year of screenwriting. “Can’t you see?” “Isn’t it obvious?” “Does brilliance need an introduction?” No, no, and yes are the concise answers to those internal reactions to that pesky hook question, and the...
by sarah | Jul 5, 2022 | Business, Leadership, Mindset, Uncategorized
I moved up to Aberdeen last summer, and I’m surrounded by water, but not because it rains all the time, as people in the South like to say, but because it’s a bountiful resource. Aberdeen has two main rivers, like my favourite French city, Lyon, and it...
by sarah | Jun 22, 2022 | Business, Storytelling
Do you remember the moment in Star Wars where Luke discovers the hologram of Leia that has been hidden in C3PO? The first time he sees the message he has no idea who it is from, or what it means and unfortunately holograms don’t speak back. Not yet,...
by sarah | Jun 22, 2022 | Business
Have you seen the Stella Artois ad with Lenny Kravitz? Choose the life Artois, it beckons, and it does look tempting. Watching Lenny bang on the drums is no chore, and it’s sweltering here in my office. And I do like beer, but still, I’m not tempted. Because...
