Time and space are two of the most underrated qualities in our age of constant interruption and real time statistics.  This process has been developed to ensure there is enough breathing space to create your best story.

Maybe you’re wondering how I, someone you’ve never met, can excavate the best of your business and turn it into a story representing you?

Well, it is a process. But, unfortunately, there’s no Kenwood magic mixer or psychological personality test where you pour in a load of ingredients and get a single result at the other end.

Luckily, storytellers like me love this stuff! So our process starts with a call. I need you to have faith in my approach, and I need to have confidence in your business – we need to see the value in each other to do our best.

Following a successful call where we both understand the brief and the outcome, I will raise a contract with the schedule, raise an invoice for 50% of the work, and we can get started.

Interested? You can pop me a message via the button on the left. 

Is there anything more potent than an organised creative? 

Maybe you’re wondering how I, someone you’ve never met, can excavate the best of your business and turn it into a story representing you?

Well, it is a process. But, unfortunately, there’s no Kenwood magic mixer or psychological personality test where you load up a set of ingredients and get a single result at the other end. 

Luckily, storytellers like me love this stuff! So our process starts with a call. I need you to have faith in my approach, and I need to have confidence in your business – we need to see the value in each other to do our best. This is my weakness as a writer – I’m not very good at writing about something I don’t believe in.

Following a successful call where we both understand the brief and the outcome, I will raise a contract with the schedule, raise an invoice for 50% of the work, and we can get started.

I’ll set up a Google Drive and action tracker so that we can share and manage the process.

Week 1 Discovery – Action On You

I’ll send you a form to complete with questions about your business – a week is a reasonable amount of time for you to fill out the questionnaire, leave it to rest and submit it to me with all of your best thoughts.

You’ll be encouraged to be ambitious here, focusing on the past, present and future.

What are your favourite projects? Your best feedback to date. What’s your ultimate project?

Week 2 Research – Action On Me

With your answers at hand, it’s time for me to start researching. I will have a quick peek at what your competitors are doing but not spend too much time on that because we want to get the value you bring to your customers, both emotional and functional.

I’ll take a look through the types of questions and pain points that your audience is seeking help for. Then, I’ll start to graft a few ideas for taglines. I’ll also make sure that we’re coming up with something original.

I helped a Wellbeing festival with a press release in my earliest days of writing. They had the tagline ‘Wellbeing is the new wealth’, but a quick Google search revealed everyone was using wealth in their taglines  – fitness, financial services and e-learning. Wealth was far too well-trodden. 

So I dived underneath wealth – what’s more critical and liquid than wealth? Currency – Wellbeing is the new currency. It was a small word exchange, but it worked so well to serve the festival’s purpose.

Also, what cultural references; in arts, science, or business can we draw into your business?  

Week 3 First Draft – Action On Me

Then, it’s time to submit your package’s first draft. If this is a story profile, then your first draft of this will be handed to you; if you’ve selected the novella, then the outlines will be provided for you to approve.

The first draft you see will NOT be my first draft because no respectable writer EVER lets the first draft out of their site, but it will be a draft for you to sign off.

The first draft includes tagline options, script and business profile. Next, we’ll set up a joint review call to discuss the story. 

Week 4 – Client Comments – Action on You

Like your questionnaire, I recommend giving this time to sit with you for over a week. Ideas tend to spread themselves across time rather than coming all at once. 

I will take all of your comments on board; it is your business story, but this is where I’ll raise any final suggestions to your comments – the say is always with you, of course.

Week 5-6  – Final Handover

Once all of the sections have been approved, I’ll submit an invoice for final payment and send you the complete story document for you to use alongside a future content report so you can carry on the storytelling.

Then, we can celebrate the new story with a case study for my website.