Shine a new light on your business

Make a deeper connection with your audience with business storytelling.

Emotion is linked to decision-making, so when you use stories in your marketing, you make it easier for your customers to buy from you.

Let's get started

What exactly is business storytelling?

Business storytelling still feels like a faraway concept to many decision-makers, and why wouldn’t it? It’s something we associate so heavily with fiction and film.

But whether fiction or non-fiction,  your content is designed to communicate with an audience.

Business storytelling is an approach to communication that aims to connect emotionally with its audience. When applied as an ethos, it provides you more opportunities for connecting with and influencing your customers.

Working with Sarah was a breath of fresh air and her skill changed our facts, figures and formulas into a story that explained the challenges our prospective clients faced and solutions we could offer.

Rick Tooley

CEO, The Property Marketing Revolution

Are you interested in using a storytelling approach?

Are you a small, independent business looking to articulate your story?

Or perhaps you’re rebranding and in need of a business profile story including a tagline?

We’re in the midst of DIY platform heaven but there’s no use marketing your business until you’ve got your story down.

From websites to landing pages and even video scripts now; it’s all possible to get started on your own terms.

 Blogs on storytelling, business and creativity.

business content writing Lessons from storycraft

Lessons from Jack Hart’s Storycraft to help businesses craft compelling content. Business content writing lessons.

How to CREATE AN IMPACTFUL BUSINESS STORY

Learn how to craft an impactful business story by looking at the Greenpeace Christmas advert.

The path of LEAST RESISTANCE

One of many pieces of wisdom I picked up in my time learning the storytelling craft in a Scott Myers online class was the idea of choosing the path of least resistance. The course was on screenwriting, and the notion was that you could do yourself a big favour by...

Holding Onto Your Instinct In The Age Of Data

It's very late, and Neil McCauley has nearly finished his precious metals burglary when he hears a noise outside from a container opposite the job that should be empty. He orders the crew to down tools and walks away from the job without their booty. His chief driller...

3 Economic Concepts To Help You Make Better Business Decisions

Using economic theory to guide your business decision making.

How To Find Your Hook in 4 Steps

Craft an attention-grabbing one-liner to market your business.

Getting to Know Walter Scott’s ‘Lady of the Lake’ in the Scottish Highlands

Discovering the highs and lows of Sir Walter Scott while walking in the Highlands

Steering Your Business Towards The Blue Ocean

Using the Blue Ocean Strategy to navigate your business into a new space.

Speaking To Humans In Your Business Content

Forget the formal old ways to speak to your audience and remember you are appealing to humans.

How to articulate your business on an emotional and functional level

Content without emotion is just information. Articulate your business on an emotional level.