business content writing Lessons from storycraft

business content writing Lessons from storycraft

Storycraft Jack Hart     In a world in flux, collaboration and cross-pollination of craft and subject will thrive. Siloed thinking leading to isolating behaviour isn’t going to be possible; even if we’re not in the same physical space. We need each other and...
How to CREATE AN IMPACTFUL BUSINESS STORY

How to CREATE AN IMPACTFUL BUSINESS STORY

You don’t need to be an author or scriptwriter to benefit from learning how to create a business story. The much-loved guru of mythology, Joseph Campbell, believes in the ability of even the tiniest fairy tale to contain the powers to inspire you and stroke your soul....
The path of LEAST RESISTANCE

The path of LEAST RESISTANCE

One of many pieces of wisdom I picked up in my time learning the storytelling craft in a Scott Myers online class was the idea of choosing the path of least resistance. The course was on screenwriting, and the notion was that you could do yourself a big favour by...